Download your copy of “Blackbaud’s 2014 Peer-to-Peer Fundraising Report”.

2014 Peer to Peer Fundraising Study

Here are some key takeaways from the Study:

  • For walk and 5k events, the percentage of participants fundraising has increased, but more than half of the people fundraising only have one donation.
  • Returning participants continue to be better fundraisers than new participants; raising in many cases, more than double what new participants do.
  • Participants who send emails outperform their non-email sending peers. Walkers who send emails raise $418.93 on average compared to non-email senders who raise $44.43!