Download your copy of Blackbaud’s 2015 Peer-to-Peer Fundraising Study.

2016 Peer to Peer Fundraising Study
This year’s Study analyzes the performance of peer-to-peer fundraising events between 2013 and 2015. Whether you’re interested in participant loyalty, fundraiser status, or team performance, you can see where your organization stands and where to focus your efforts moving forward.

Here are some key takeaways from the Study:

  • Average online donation amounts have increased each year for three years. The average walk donation was $71.81, up 8% from 2014 to 2015. Cycle events see the largest donations, with a $94.91 average gift size in 2015.
  • Gaps in fundraising performance between new and returning participants have narrowed this year.
  • This year we separated the personal donation revenue stream into two separate channels: donations made during registration and donations made after registration.
  • Across all event types, participants who sent email messages raised more. Walk fundraisers who sent email raised 7 to 20 times more funds than non-emailers.
Read more and download the study »
Ernest Salaz

Ernest Salaz

Demand Generation Marketer at Blackbaud
Ernest Salaz is new to Blackbaud and the non-profit world, previously working in the semiconductor industry. He is passionate about connecting philanthropic ideas with people, and nurturing a community both on and offline.
Ernest Salaz