Download your copy of Blackbaud’s 2015 Peer-to-Peer Fundraising Study.
This year’s Study analyzes the performance of peer-to-peer fundraising events between 2013 and 2015. Whether you’re interested in participant loyalty, fundraiser status, or team performance, you can see where your organization stands and where to focus your efforts moving forward.
Here are some key takeaways from the Study:
- Average online donation amounts have increased each year for three years. The average walk donation was $71.81, up 8% from 2014 to 2015. Cycle events see the largest donations, with a $94.91 average gift size in 2015.
- Gaps in fundraising performance between new and returning participants have narrowed this year.
- This year we separated the personal donation revenue stream into two separate channels: donations made during registration and donations made after registration.
- Across all event types, participants who sent email messages raised more. Walk fundraisers who sent email raised 7 to 20 times more funds than non-emailers.
Latest posts by Ernest Salaz (see all)
- P2P Webinar: Increasing Your Annual Fund Revenue with P2P Fundraising – May 22, 2017
- P2P Webinar: “Ready to Respond: Real-time Lessons in Preparedness from the Headlines and the ACLU” – February 13, 2017
- Free Workshop at The P2P Forum 2017 in Atlanta – January 23, 2017