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Shana Masterson has been a fundraiser since 2001. In 2014, she joined Blackbaud as a senior consultant. Her unique skill set as both a peer-to-peer fundraiser and a technologist allows her to focus on maximizing peer-to-peer campaign revenue through success planning, data analysis, communication calendaring, configuration recommendations and more. Prior to joining Blackbaud, Shana led the American Diabetes Association’s online fundraising and communication strategy for the national special events team. She also passionately raised funds for the National Brain Tumor Society, the American Cancer Society and the Muscular Dystrophy Association. Connect with Shana on Twitter or Linkedin.
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