If you missed Shana Masterson’s plenary session at the 2016 P2P Forum in February, then watch this special encore presentation with Team Andy! Shana and Captain Andy Welkley will discuss the challenge of increasing peer-to-peer revenue in a digital world where anyone can launch a fundraising campaign in minutes. You’ll learn how to adapt and compete in this rapidly evolving—and expanding—space.

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About Shana
Shana Masterson has been a fundraiser since 2001. In 2014, she joined Blackbaud as a senior consultant. Her unique skill set as both a peer-to-peer fundraiser and a technologist allows her to focus on maximizing peer-to-peer campaign revenue through success planning, data analysis, communication calendaring, configuration recommendations and more.  Prior to joining Blackbaud, Shana led the American Diabetes Association’s online fundraising and communication strategy for the national special events team. She also passionately raised funds for the National Brain Tumor Society, the American Cancer Society and the Muscular Dystrophy Association. Connect with Shana on Twitter or Linkedin.