How-Does-Your-Event-Measure-Up-2 Download your own copy by clicking: How Does Your Event Measure Up? Peer-to-peer fundraising events like walks, runs and rides have become a staple for nonprofit fundraisers, often bringing in more revenue than any other fundraising campaign. This infographic highlights key metrics from the Peer-to-Peer Fundraising Event Benchmark Study providing event organizers valuable reference data to measure the success of their event against similar fundraising events in the industry. Whether you need better ways to measure or compare the success of your existing fundraising event or want to strategically add a new fundraising event to your mix, understanding how different types of events perform is critical to maximizing success. The 2012 Peer-to-Peer Fundraising Event Benchmark Study is a starting point to help you identify the key tools and metrics to make more condent, data-driven decisions about your fundraising event programs.