It’s the little things that make a big difference. This is the premise of Malcolm Gladwell’s bestseller, The Tipping Point, and it’s the same premise behind the effect of social media influencers on your peer-to-peer events. When it comes to engaging supporters online, a handful of influencers can spread your message to 85% of your entire audience. According to Gladwell, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
When: June 13th
Host: Jeanette Russel
In this webinar, discover how to harness influencers’ reach and engage them in your next fundraising event.
Finding and Mobilizing Social Influencers for Your Next P2P Event
Tuesday June 13th | 1:00 p.m. ET
Demand Generation Marketer at Blackbaud
After graduating from the College of Charleston in 2013, Charlotte joined the Blackbaud family right out of school. She really enjoys connecting with nonprofits and their missions, and developing content that powers social good.